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Blog
Marketing insights, tech experiments, and things I've learned building stuff.
Title
How a Two-Person Sales Team Punched Above Its Weight With AI Research Our sales team was basically two people. We were pitching universities like we had a research department behind us. We didn't — we had Perplexity.
How We Built a Pricing Calculator With Claude (And Stopped Needing Our CEO on Every Sales Call) Our sales team couldn't quote prices without a co-founder in the room. We fixed that with a spreadsheet, some rules, and Claude — in about a week.
The Anatomy of an AI: A Plain-English Guide to Models, Harnesses, and Everything in Between Models, harnesses, providers, quantization — the AI landscape has a learning curve. Here's a plain-English guide to how the pieces fit together, using one simple analogy.
My Agent-Ready Website Stack After 15 years watching web tech evolve, AI is changing the game again. Here's why I rebuilt my site to be "agent-ready."
How a Hollywood Producer Taught Me to Double Sales: The Dream 100 A Hollywood producer and karate black belt named Chet Holmes doubled sales year after year using one strategy: the Dream 100. Here's how focusing on your ideal clients beats chasing every lead.
Push Vs Pull Marketing I spent years using the same aggressive tactics as every internet marketer. Fake urgency, countdown timers, and relentless upsells. Then Jay Abraham's Strategy of Pre-Eminence showed me a better way.
R+R=Profit: The Formula Nobody Taught Me The most important formula in business is simple: Repeat Business + Referrals = Profit. Most of your revenue doesn't come from the first sale. It comes from what happens after.
The Most Common Mistake Small Business Owners Make Over half the small business owners I consulted were making the same basic mistake. They weren't capturing their prospects' contact information. One real estate agent was sitting on decades of untapped clients.