10 POSTS
Blog
Marketing insights, tech experiments, and things I've learned building stuff.
Title
How a Two-Person Sales Team Punched Above Its Weight With AI Research Our sales team was basically two people. We were pitching universities like we had a research department behind us. We didn't — we had Perplexity.
How We Built a Pricing Calculator With Claude (And Stopped Needing Our CEO on Every Sales Call) Our sales team couldn't quote prices without a co-founder in the room. We fixed that with a spreadsheet, some rules, and Claude — in about a week.
The Anatomy of an AI: A Plain-English Guide to Models, Harnesses, and Everything in Between Models, harnesses, providers, quantization — the AI landscape has a learning curve. Here's a plain-English guide to how the pieces fit together, using one simple analogy.
The Marketer's Guide to Not Being Annoying There's a fine line between persistent follow-up and being that person everyone avoids. Here's how to stay on the right side of it.
What AI Agents Actually Are (And Why You Should Care) Everyone's talking about AI agents. Most people have no idea what they actually are. Here's the no-BS explanation.
Why I Rebuilt My Website From Scratch After years of WordPress, Squarespace, and everything in between, I finally built something that fits how I actually work.
A Hollywood Producer With A Black Belt Taught Me H
Push Vs Pull Marketing
The Magic Business Formula Newbie Advertisers Don
The Most Common Mistake Small Business Owners Make