CAREER LOG

Ani Mittra

Marketing strategist who codes. I bridge marketing, product, and engineering — and use AI to accelerate all of it.

Available

Open to full-time & contract

Experience

Associate Director, Outreach

Promoted from Marketing Manager

02/2025 – 12/2025

›Led go-to-market strategy and productization of university-facing offerings, transforming bespoke services into market-ready products with defined positioning and commercial models.
›Built a brand architecture and naming system (AdmitRight, SelectRight, FundRight, PositionRight, YieldRight, OnlineRight, ShiftED) that gave each product a clear identity and sales narrative.
›Structured OnlineRight, an Online Program Management offering that landed a multi-million-dollar contract with the University of San Diego.
›Conceived and led development of the Missed Opportunity Diagnostic, a proprietary data-driven web tool now used as a core sales and demo asset.
›Acted as de facto product manager for university platforms — UX copy, feature prioritization, roadmap direction.
›Led sales calls (discovery, demos, in-person pitches, JV opportunities), standardized collateral, and implemented marketing/sales ops infrastructure (ClickUp + HubSpot).
›Reported directly to Co-founder & COO. Involved in interviewing and hiring decisions.

Senior Brand Marketing Lead

Promoted from Web Developer

06/2021 – 12/2023

›Repositioned the company for outside investment by streamlining brand and marketing copy; supported investment from Enlightenment Capital and a profitable exit.
›Ran SEO/SEM campaigns achieving #1 ranking for the company's primary keyword and generating inbound leads.
›Content marketing strategy (articles + explainer videos) attracted attention from Google, leading to a direct partnership and collaboration on new product features.
›Created product demo videos and sales pitches that supported deal closure and pre-sold features requiring fundraising.
›Designed and built a new website on a modern stack — 60%+ speed improvement, PageSpeed scores of 97/100/95/100.
›Served as a "one-person marketing agency" for 12+ clients and affiliates. Promoted within two years.

Marketing Consultant

11/2018 – 06/2021

›Lead-gen, ads, content marketing, and brand development for SMBs in real estate and tech.
›Helped a local events business survive the pandemic by transitioning to a fully online model. Cut expenses 30%+.
›Ran weekly events with growing attendance, including a record sellout that led to six figures in back-end revenue.

Web Developer

05/2017 – 11/2018

›Built websites for the Gates Foundation with unique sub-brands adhering to parent branding guidelines.
›Helped fundraise millions of dollars for political campaigns (Max Rose, Justin Fairfax, J.B. Pritzker) through lead-gen sites, email, and social.
›Shipped 25+ client websites under tight deadlines. Created digital standards and documentation for the department.

Marketing

GTM StrategyLead GenCopywritingSEO/SEMEmail MarketingBrand DevelopmentDirect ResponseContent Strategy

Technology

JavaScriptAstroReactGodot / GDScriptWordPressHTML/CSSGitWeb Performance

AI & Product

AI AgentsClaude / ChatGPTPrompt EngineeringProduct StrategySalesHubSpotClickUpFigma

Blacksburg, VA

Master of Fine Arts — Creative Technologies

Bachelor of Fine Arts — Creative Technologies (Cum Laude, Dean's List 2010–2014)

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