Ridgeline Careers Video — A Mission That Matters
A 2-minute careers video I led from script to final cut, showcasing Ridgeline's mission-focused culture to support recruiting.
Our marketing team at Ridgeline was primarily focused on positioning the company towards our market — helping prospects understand what we did, what problems we solved, and why it mattered. That was a real challenge in our space: Ridgeline operated in a niche called Digital Signature Management within defense and cybersecurity, and just explaining the value proposition clearly was half the battle. A secondary goal was positioning the company well towards investors, which ended up mattering — Ridgeline was eventually acquired by a private equity firm.
Hiring was the third pillar. It was important to the company to maintain a high level of talent and build the culture they wanted. The culture at Ridgeline was already genuinely good — solid work-life balance, fair compensation, and a collegial office environment. The team had a lot of ex-military and ex-government folks from various agencies, so there was deep experience and knowledge throughout the organization. The goal with this video was to show that authentically, not manufacture it.
I led this project from start to finish. I worked with Ridgeline's recruiting team to understand the types of candidates they were targeting and what aspects of the company they wanted to highlight. We brainstormed the concept together, and I wrote the script and storyboard, which went through several rounds of revisions with the hiring team before we locked it down.
We then selected a videographer as a team and I coordinated the production. The videographer came to the office for a couple of days to shoot interviews with employees. We set up a small studio — two-camera setup with proper lighting and microphones — and I organized which people to feature and prepped them for their interviews. We also shot a bunch of b-roll around the office that I directed alongside the videographer, capturing the day-to-day atmosphere.
After the shoot, I managed the post-production process with the videographer, going through a few rounds of edits to get the pacing, music, and messaging right. The final video is a tight two minutes — nothing groundbreaking, but a well-executed piece that does what it needs to do. I'm proud of how it turned out.